Tag Archives: bmo field

Even Don Draper couldn’t sell this team

Draper gets a red card… for looking so damn good!

Well, so much for the MLS SuperDraft reviving the hopes of the Toronto FC faithful. On a day when clubs are expected to get better, the Reds appear to have gone in the opposite direction – trading away a potential double-digit scorer in Chad Barrett while bringing in a prospect with an interesting bill of health and Ecuadorian soccer Smurf Joao Plata.

The diminutive playmaker promises goals, but until he can prove it the mantle of secondary scoring falls to Maicon and his 2010 tally of three.

So, if the ad men who operate out of 170 Princes Boulevard are able to come up with a plan to sell its wares to the growing group of south end malcontents, I suggest AtTheRails acknowledge the impossible with a first-annual Don Draper Award.

With that in mind, ATR is here to help with a few suggestions on how to sell the Reds in Season No. 5.

(Disclaimer: If any of the ideas listed below are adopted in any shape or form, ATR is entitled to one set of tickets to a Toronto FC playoff game of its choice. Said playoff tickets can also be written into any will.)

Winter year-round

Has anyone mentioned to coach No. 5 that his surname is a Canadian marketer’s dream? That said, for Reds’ marketing purposes the idea of Winter all year is a positive, for it means there will be just one coach instead of the token two fans have come to expect.

Season F-I’ve seen better

In Season Four the Reds cleverly (no, not Tom Cleverley) took the ‘our’ from ‘four’ and made it theirs. Fail. So in Season Five why not take the ‘I’ve’ from ‘Five’ and market better days, like when the team won 10 games and missed the playoffs on the last day. Nostalgia is a powerful drug.

At Least Our Guys Are Eligible

Sometimes the best way to build yourself up is to tear down those around you. With that in mind, remember that with the first overall selection, the expansion Whitecaps FC chose 17-year-old striker Omar Salgado. Due to his age and FIFA transfer rules, Salgado likely won’t be able to play a game for Vancouver until he turns 18 in September.

Of course, this marketing campaign would only be good for one season. By summer 2012, I fully expect Salgado will single-handedly win the undercontested Nutrilite Canadian Championship.

Now for a bit of Prem chatter, with a side of pub-bashing.

This is where Rafael goes, "Lalalala, I can't hear you..."

The best part about Sunday’s goalless draw at White Hart Lane was that it confirmed my local is no longer a reliable place to watch a match. While the breakfast fare is fine and the Caesars are spicy, the suggestion that volume is not necessary and may bother the other patrons sealed the deal.

Anyhow, my audio-free observations of the stalemate are that as long as the Premier League continues to be hotly contested this season, goals will remain at a premium. There is far too much at stake for the big clubs to play the football fans want to see.

Biased Man of the Match: Nemanja Vidic. The captain’s partnership with Rio is arguably the only reason United remain unbeaten.

Ryan Johnston

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Broken Promises for TFC

A week of frustration for TFC

It started out as promising as anyone on Toronto F.C. could’ve imagined.

Playing 4 games in 12 days is a tough task for any club, especially when your squad is battling injuries. But the win versus Cruz Azul has been the team’s only real positive since it began a string of games almost two weeks ago.

After taking it on the chin from New York, Toronto traveled to Panama on Tuesday to play Arabe Unido in the CONCACAF Champions League. Arabe is one of the weaker teams in TFC’s group, and the club was looking for an away win to give them six points and first place in their opening two games.

Poor field conditions forced the Panamanians to move from their usual stadium, and it looked like the change would help eliminate home field advantage: only 300 or so supporters were on hand to watch a brutal game from both sides.

Coach Preki has been saying that his club is serious about the Champions League but you wouldn’t be able to tell at the start of the game. Preki only slotted three regulars in the lineup, opting to give star players like Dwayne DeRosario and Mista the night off, and hoping the subs could grind out an away win.

Preki gets red card for time-wasting

That never happened. The only time TFC had any kind of spark was when DeRosario came on at the half… but by then it was too late. Arabe scored the only goal of the game early and held on for a 1-0 win, while Toronto seemed disinterested and finished the game with nine players when Nick Labrocca and Fuad Ibrahim picked up red cards.

With Toronto’s starters rested, it was back to MLS action and their quest to make the playoffs. It wouldn’t be easy as they hosted defending MLS cup champs Real Salt Lake at BMO field in Toronto. Real were also coming into this game off a Champions League battle with Cruz Azul in Mexico, losing a heartbreaker 5-4 in the final minute.

Toronto looked sharper in the opening half, with Canadian international Will Johnson starting on the bench for Salt Lake, along with teammate Robbie Findley. TFC couldn’t take advantage and went into the half tied at zero. Preki brought in Jacob Peterson and O’Brian White in the second half for some added offence, but they still couldn’t produce a goal as the team continues to struggle putting the ball in the back of the net. Real, on the other hand, has been a scoring machine this year without the benefit of a designated player… but they seemed a little unlucky, hitting four goal posts in the nil-nil draw.

In the four games Toronto has played, they have come away with three points in Champions League play and one point in MLS games. They get set to travel to Dallas next Saturday.

Len Grammenopoulos

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Opening night on the grass at BMO Field


Photo from fOTOGLIF

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