Even Don Draper couldn’t sell this team

Draper gets a red card… for looking so damn good!

Well, so much for the MLS SuperDraft reviving the hopes of the Toronto FC faithful. On a day when clubs are expected to get better, the Reds appear to have gone in the opposite direction – trading away a potential double-digit scorer in Chad Barrett while bringing in a prospect with an interesting bill of health and Ecuadorian soccer Smurf Joao Plata.

The diminutive playmaker promises goals, but until he can prove it the mantle of secondary scoring falls to Maicon and his 2010 tally of three.

So, if the ad men who operate out of 170 Princes Boulevard are able to come up with a plan to sell its wares to the growing group of south end malcontents, I suggest AtTheRails acknowledge the impossible with a first-annual Don Draper Award.

With that in mind, ATR is here to help with a few suggestions on how to sell the Reds in Season No. 5.

(Disclaimer: If any of the ideas listed below are adopted in any shape or form, ATR is entitled to one set of tickets to a Toronto FC playoff game of its choice. Said playoff tickets can also be written into any will.)

Winter year-round

Has anyone mentioned to coach No. 5 that his surname is a Canadian marketer’s dream? That said, for Reds’ marketing purposes the idea of Winter all year is a positive, for it means there will be just one coach instead of the token two fans have come to expect.

Season F-I’ve seen better

In Season Four the Reds cleverly (no, not Tom Cleverley) took the ‘our’ from ‘four’ and made it theirs. Fail. So in Season Five why not take the ‘I’ve’ from ‘Five’ and market better days, like when the team won 10 games and missed the playoffs on the last day. Nostalgia is a powerful drug.

At Least Our Guys Are Eligible

Sometimes the best way to build yourself up is to tear down those around you. With that in mind, remember that with the first overall selection, the expansion Whitecaps FC chose 17-year-old striker Omar Salgado. Due to his age and FIFA transfer rules, Salgado likely won’t be able to play a game for Vancouver until he turns 18 in September.

Of course, this marketing campaign would only be good for one season. By summer 2012, I fully expect Salgado will single-handedly win the undercontested Nutrilite Canadian Championship.

Now for a bit of Prem chatter, with a side of pub-bashing.

This is where Rafael goes, "Lalalala, I can't hear you..."

The best part about Sunday’s goalless draw at White Hart Lane was that it confirmed my local is no longer a reliable place to watch a match. While the breakfast fare is fine and the Caesars are spicy, the suggestion that volume is not necessary and may bother the other patrons sealed the deal.

Anyhow, my audio-free observations of the stalemate are that as long as the Premier League continues to be hotly contested this season, goals will remain at a premium. There is far too much at stake for the big clubs to play the football fans want to see.

Biased Man of the Match: Nemanja Vidic. The captain’s partnership with Rio is arguably the only reason United remain unbeaten.

Ryan Johnston

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Filed under Major League Soccer, MLS, Premier League

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